Panda Express
AR Game
● Panda Express / Unit9
Art Direction
The traditions of the Lunar Year are deeply rooted in Panda Express’ culture.
To help bring those traditions to life, we created five interactive experiences to educate and entertain people across the globe.
The Lunar New Year is about coming together to share good fortune.
● 01
Spark AR
We worked with Chinese-Japanese illustrator Ayumi Takahashi to create a series of five video filters, each its own mini augmented reality experience.
Festive lion dancer masks encouraged you to show off your best moves; bright red lanterns that offered a cozy glow; a feisty mythical monster named Nian you can spook with a firecracker; red envelopes stuffed with good fortune; and Panda Express foods like shrimp and egg rolls that will bring lots of luck in the new year.
● 02
Promo Site
Hundreds of thousands of people had a blast playing with the AR filters, posing like lion dancers and trying to catch shrimp in their mouths.
● 03
