Adobe Blog
● Adobe / Welikesmall
Design Direction / UX/UI Discovery
Personalized content streams bring the power back to the user in the new Adobe Blog.
I was part of the team @Welikesmall exploring UX & design for Adobe brand new platform for creatives and marketing leaders.
By turning the idea of a traditional, static blog on its head, we simplified the publishing process and allowed the Adobe team to focus on creating meaningful content for their users.
● 01
Content Introduction
One of the first thing user would see on the page is the featured story section, we were playing with the right balance of text and visuals to create an intriguing and informative overview.
● 02
Adobe For You
Adobe manages communications for over 150 separate products and employee blogs. To help clear the chaos, we worked with the Adobe team to design and develop a consolidated publishing platform with an emphasis on user experience.
● 03
Curated Collection
The construct of a magazine with the flexibility of a large-scale publishing platform, our organized system allows the audience to pick and choose the topics they want to follow. This update gave the Adobe content team—which is publishing an average of 50 articles a week—an effective way to deliver personalized content.
● 04
Reading Experience
We were looking at layouts and UI hints that would give a deeper view of story’s structure and quick look of your progress in the article.
● 05
Mobile Design
Translating all those UI details for mobile was very important to keep the experience accessible and intuitive.
